ENGAGE, INSPIRE, INFLUENCE: GIVE YOUR BUSINESS A DIGITAL VOICE
We engage with your existing and potential customers, driving traffic to your website and ensuring the best user-journey is in place to develop your leads into conversions.
It is no coincidence that our clients rank highly on search engines such as Google. Our team are expertly trained and kept up-to-date with the latest digital marketing trends, tactics and platforms, including search engine optimisation (SEO), content marketing and digital PR; putting your name in front of your target audience and ahead of your competition.
The ‘Content is King’ mantra is widely known, but often misunderstood. The right content – (e.g. article, blog, infographic or video), context, tone of voice and search engine optimisation (SEO) tactics are just some of the crucial elements that allow content marketing to live up to its title. We find that its recyclable use across multiple platforms often produces the most valuable, cost-effective and organic results for our clients’ brands – many of which appear on the first page of Google without investment in pay per click (PPC).
Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube…whether you are a B2C or B2B company, it is highly likely that your target audience are using at least one type of social media channel. From consultancy to full social media management, our service is designed to help you construct and deliver a solid social media strategy; it could become your most cost-effective tool for lead conversion and customer retention.
There is a reason why your inbox is full of branded, visual and clickable emails from various companies; email marketing is one of the most effective marketing strategies for generating measurable ROI. As part of our expertise across the digital marketing landscape, we help clients construct and deliver targeted email campaigns, turning email addresses into a sales pipeline.
We often begin our service with a comprehensive digital marketing audit, including a competitor analysis, identifying trends and popular channels for your sector and a review of SEO positioning and data from platforms such as Google Analytics to evaluate performance against KPIs. This enables us to make strategic recommendations to effectively grow your business online.
With today’s digital landscape, protecting the reputation of your business has never been so important. We offer daily monitoring and fast responses to any mentions of your brands on the digital platforms we manage. We also work with clients to establish digital marketing tools as an extension of their customer service.
Working with TWI was as good as having an in-house marketing team. They worked with us across every level of the business, from coming up with creative ideas, to managing our website and social media feeds and enhancing customer satisfaction levels. Crucially, the team helped us grow partnerships through affiliations with schools, businesses and community groups, and even managed our Groupon campaigns.
Manager, Trampoline Park
The recyclable use of content marketing across multiple platforms often produces the most valuable, cost-effective and organic results.