December 10 2018

We Wish You a Merry… Easter

Yes, we know it’s not even Christmas yet, but in the world of marketing and publishing, December is the new April. While we are physically decorating our Christmas trees, we’re mentally planning those looming spring 2019 print deadlines and planning marketing campaigns for the new year.

December is the perfect time to start planning spring campaigns for the next year, ensuring you’ll have all your marketing assets in place in time for new opportunities in 2019.

Here are a few marketing planning tips from the TWI team:

Use the Christmas period to get your team together for a creative planning session for the new year. Think about what you want to achieve, generate new ideas and plans to hit the ground running in 2019.
Invest some time in a SWOT analysis for your marketing plans. Where are your biggest opportunities? What may impact success? What do you need to change to ensure a good result?
Take the opportunity to look back at the last year. How have campaigns performed? What has worked well? Look at the statistics from Google and social media analytics to audit your month-on-month performance.
Think about your CSR in 2019. Maybe it’s time to adopt a charity or plan some fundraising events through the year. Appoint a charity champion within the business to make things happen.
Look at your brand materials: brochures, images, video, banners – is it time for a refresh?
Look ahead at events and awards in 2019. Create a planner to include deadlines, timelines, details and costs to make sure you don’t miss opportunities or end up with a last-minute rush.
Most importantly, set objectives and KPIs for the coming year. Decide what success looks like, how you will monitor results and who is responsible for what.

If you need some support in planning for 2019, you can always invest in a marketing consultancy package from TWI. We’ll come on site to meet with the team, explore ideas, assess opportunities and threats, and help you to create a marketing timeline for 2019. We can work with your existing team to deliver ideas, plans, training and practical support to make 2019 your best year ever.

We Wish You a Merry… Easter

Yes, we know it’s not even Christmas yet, but in the world of marketing and publishing, December is the new April. While we are physically decorating our Christmas trees, we’re mentally planning those looming spring 2019 print deadlines and planning marketing campaigns for the new year.

Use the Christmas period to get your team together for a creative planning session for the new year. Think about what you want to achieve, generate new ideas and plans to hit the ground running in 2019.

Invest some time in a SWOT analysis for your marketing plans. Where are your biggest opportunities? What may impact success? What do you need to change to ensure a good result?

Take the opportunity to look back at the last year. How have campaigns performed? What has worked well? Look at the statistics from Google and social media analytics to audit your month-on-month performance.

Think about your CSR in 2019. Maybe it’s time to adopt a charity or plan some fundraising events through the year. Appoint a charity champion within the business to make things happen.

Look at your brand materials: brochures, images, video, banners – is it time for a refresh?

Look ahead at events and awards in 2019. Create a planner to include deadlines, timelines, details and costs to make sure you don’t miss opportunities or end up with a last-minute rush.

Most importantly, set objectives and KPIs for the coming year. Decide what success looks like, how you will monitor results and who is responsible for what.

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