Gain Oscar Buzz for your Business
There is still over a month to go until the 91stAcademy Awards, and the hype is in full swing, in fact, the buzz has been building for many weeks if not months. A Google search for ‘Oscar 2019 Predictions’ returns 15 million results so, whatever you think of them, awards are big business – even without a host! And you don’t have to be ‘in the movies’ to win recognition for what you do.
Awards provide a platform to promote achievement and celebrate the best in, in your case, business. And gaining awards recognition is great for your business.
However. Winning, or even being shortlisted for, an award is only half the battle. Now you need to shout about it!
How to Maximise your Award Win
What is the point of being told how great you are at what you do, only to keep it to yourself or with only your current customers? The Oscars are also a fantastic example of how to make the most fuss about your award, albeit on a much larger scale. As with any form of marketing, the list of possibilities is endless – there are so many ways to shout about your success – here are some that, in our experience, are worth considering;
- Gain exposure by sending a Press Release to your local or industry press. It could even be worth a feature pitch to your local radio station.
- Social Media, organic and paid – from engaging with the official awards account, through whichever platform works for you, to simply sharing your news with the widest audience possible, it’s worth a few minutes or pounds of anyone’s time and money to put your award-winning business in front of potentially thousands of eyes.
- Change the way you talk about your business – you an Award-Winning business now! Update your web copy, and maybe even your branding to reinforce to browsing customers the proven quality of what you do.
- Update your digital and physical presence – to reflect your award-winning status. It could be the deciding factor when your next customer chooses your business over a competitor. Your presence includes everything from your website to your email signature to the sign outside your premises.
Click here to read our Top 5 Tips for Writing a Winning Award Entry
If you have won an award, and need a hand shouting about it, contact us on 01473 326907 or email kate@twi.agency
