Here’s What a Digital Audit Can Do for Your Business
This guest blog comes from the awesome folks at Colchester-based Footprint Digital. TWI has strategic partnerships with some of the region’s leading companies to add value to our service portfolio, and Footprint Digital has a great team of digital marketing experts. Read on to see how your business could benefit from a digital marketing audit.
Online marketing is something you shouldn’t turn your nose up to. It’s the present and the definite future, so if you’re running a business without a website, or your website needs to be updated, now is the time to adapt. The online market holds a plethora of conversion opportunities, but in order to convert effectively what does a website have to do? If you’re thinking along these lines, then it’s time to get yourself a digital marketing audit.
How effective are your digital marketing efforts?
The purpose of any website is to make you searchable. Without being found you can’t be heard and without being heard you can’t make an impression. Ultimately, there should be some form of conversion goal on your webpage, whether that’s simply traffic right up to informed sales, it is important to track the success of your digital presence.
The most effective digital marketing effort can only come through constant analysis, testing and implementing. You may feel you know your audience and your goals, but there’s no way you can be sure your online users agree until you have the statistics to back it up; until you do, you’ll never know how effective your digital marketing efforts are.
What do you get out of a digital audit?
In our experience, a digital marketing audit should encompass every aspect of your website’s performance. The hours spent on culminating this report will ensure that it can be used as a thorough diagnostic tool that:
- Benchmarks exactly how your site is performing
- Presents the size of the potential online market for your business
- Locates the best places to find your customers
- Helps define the most effective places to invest your budget
- Shows how you compare to your competition and areas where you can improve
- Presents big issues that are holding the website back
What can you do with the results?
The audit, as a standalone, is the perfect tool for the user to take away and implement informed changes to optimise the performance of their site. The tool can find any issues from why the website isn’t ranking in Google’s organic results, to why a product page isn’t converting any sales. The audit will lead to multiple options in how to tackle these issues and promotes the idea of trying and testing different landing pages and more definite techniques of how to improve visibility and usability.
You could take this audit back to a marketing team and have them work on all the changes, but from our experience, the knowledge of many multi-disciplined professionals will be needed to undertake each and every suggestion. The skills needed range from technical SEO, website development to on-page content. The needs of a website to be the best are many and can be overwhelming.
At Footprint Digital, we pride ourselves on the belief that websites can be better, we want to help you outsource your digital marketing needs with an ever-friendly professionalism. We believe that your business can achieve anything, why not visit our site now to see how we can help?