How to Optimise Posts for LinkedIn’s New Algorithm
Now we have established the different ways LinkedIn’s new algorithm is favouring great content (if you missed it, read part one here), we thought it would be a good idea to explore how you can optimise your posts for LinkedIn to ensure the LinkedIn bots highly rank your posts and enable you to generate engagement and score quality leads.
We’ve said it before and we’ll say it again, remember, CONTENT IS KING… Do your research and make sure your posts are informative, engaging, diverse and industry relevant. Don’t be scared to discuss niche topics or causes you are passionate about. Just remember, there is no point in posting something that’s not of interest to your target audience, especially now you are up against the new LinkedIn algorithm.
Here is our advice on staying on top of your LinkedIn content strategy:
1. Use keywords but keep your tone of voice
This ensures you sound professional yet personable. Use hashtags but don’t overuse them, you want to encourage people to click your post and not think it’s hashtag spam.
2. Think Mobile
Almost 60% of users access LinkedIn through their mobile, so prep your posts with mobile viewing in mind. Use interesting imagery and exciting messaging that perhaps answers a question or provides an interesting or even (mildly) controversial opinion.
3. Encourage a response
Pete Davies, Senior Director of Product Management at LinkedIn states ‘’You should always look to encourage a response with your content.’’ Remember to @mention relevant users where possible and make them a part of the discussion. Focus on mentioning people who are likely to respond and hold relevance to the topic. Also, include a link to provide more insight into your topic; posts that include a link receive 200% more engagement.
4. Like, share, connect and engage in conversations
Always respond to users’ comments and remember to like and share other informative posts, connect with new people relevant to your industry and post engaging content regularly to strengthen your profile and professional image.
5. Post frequently
To be perceived as a person with good credibility by LinkedIn’s new algorithm, you need to be posting frequently and at regular intervals, and yes that includes weekends. But remember, don’t spam your newsfeed, we recommend you aim for 3-5 high-quality posts per week. It may be worth downloading a social media management platform like Buffer or Hootsuite to help you schedule your content. Also, consider the time of day you post. More people tend to be browsing LinkedIn between 7-10am and 6-9pm.
6. Be creative
Try to be diverse with your content, so your posts don’t all look the same. Incorporate cool images, videos, infographics or even create a poll. If you are struggling to think of something new and engaging to discuss that week, share someone else’s post to your newsfeed along with your thoughts on the topic they are sharing.
The main goal of LinkedIn’s new algorithm update is to drive conversation and engagement. So, if your posts are getting people talking…you’re on the right track.
For more help with developing your LinkedIn strategy or getting started with any social media channel, contact TWI on 01473 326 907 or email firstname.lastname@example.org.
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