In 2024, I had the pleasure of meeting an impressive young man. Eleven-year-old Adam Hussein is the founder of Adam’s Rice Pudding, a social enterprise he launched after attending a young entrepreneurs’ course with Lyndee Oscar at Essex BusinessKids.
From the outset, Adam’s aim was clear: to share his love of rice pudding while also giving something back to his community.
Adam’s Rice Pudding is a business with purpose. What began as experiments in his family kitchen has grown into a venture that combines quality food with community benefit. For every pot sold, Adam directs part of the profit to local charities and community projects. He also donates puddings directly to local community organisations.
He has also introduced “kindness bundles,” giving customers the option to purchase extra puddings for those in need. Alongside this, Adam uses his platform to highlight local issues and to encourage others to think about how they might contribute.
This combination of enterprise and community focus gives Adam’s Rice Pudding a distinctive character. It is more than a small business; it is a social enterprise built around the idea that simple, thoughtful actions can make a meaningful difference.
Building Partnerships
When I met Adam, his mum, Marwa and Lyndee this summer for a mentoring session, it was encouraging to see how far he had already come. He has started supplying local independent businesses in Colchester, partnered with Level Best Enterprises, which supports people with learning disabilities, and even secured support from Tesco.
Most recently, Adam delivered his puddings to Beacon House, a charity that has been serving Colchester for over 25 years. The organisation provides healthcare, hot meals, showers, clothing and a safe, welcoming space for people living in vulnerable situations. Adam described the collaboration as “such a pleasure to deliver my rice pudding to Beacon House to be a part of their dessert day to be enjoyed by their guests.” Beacon House, in turn, expressed its appreciation for his contribution, a reminder of how generosity, in any form, can have a real impact.
Supporting Adam’s Journey
At TWI, we were keen to support Adam’s efforts. When asked what would help most, his request was modest: some support with the cost of ingredients and a contribution towards branded workwear so he could represent his business with confidence.
This week, Kate met up with Adam to deliver his branded caps, polo shirts and a hoodie ready for his upcoming Christmas Market with BusinessKids.
Kate said: “What a privilege it has been to work with Adam. His generosity of spirit and determination to make a difference is inspiring. I am so happy that TWI was able to play a small part in supporting his work.
“Adam is an incredible young man, and he demonstrates that entrepreneurship is not defined by age or resources but by determination, creativity and a commitment to making a difference.”
If you would like to support Adam too, you can find out more on his website: Adam’s Rice Pudding
You can meet Adam on the BusinessKids stand at the Christmas Market on Saturday, 7 December in St Nicholas Square, Colchester.
