There’s a gap between seeing and believing, and it’s often overlooked in a content strategy. It’s the difference between a potential customer scrolling past your content or them stopping to think, “This feels like something I should pay attention to.” Trust is rarely...
If I were to start this article with a tip from one of my favourite TED Talks on storytelling by Andrew Stanton, filmmaker of Toy Story and WALL-E, it would go like this: ‘And that is how you use storytelling to make your audience care about your brand…’ Because...
I stole this blog title from my pencil. Yes, I’m one of those millennials who still takes notes on paper now and again! But ironically, as I was scribbling ideas for this, I realised I was using a pencil with the words YOU ARE VALUABLE inscribed on it. It was gifted...
