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News category: Insights

advice and industry knowledge curated by our team of experts

Dive into our marketing expertise to stay informed, or read TWI news to find out what we get up to when we’re not delivering results.

See all insights
Example of Effective Social Value Reporting

5 Steps to Make Your Social Value Reporting Work Harder

Twi Placeholder

The Five Top Marketing Trends Of 2026

Adam's Rice Pudding Colchester

Supporting the Next Generation: Adam’s Rice Pudding Journey

95% Of Ai Projects Fail Mit Article

When 95% of AI Pilots Fail: Why You Need a Strategic Approach to Artificial Intelligence

Looking for advice on UGC? TWI is a PR & marketing company based in Colchester, Essex - specialising in B2B marketing and communications

Why UGC Should be in your 2025 strategy

Building trust in client relationships, a website article by Colchester marketing & PR agency TWI

Why building trust is so important for your brand

Nikki Logan, Head of Strategic Communications, sitting at a desk with a laptop open

The Power of Storytelling and Why it Matters in Marketing

Short form video content creation. TWI is a PR & marketing company based in Colchester, Essex - specialising in B2B marketing and communications

How Short-Form Video is Shaping Modern Marketing

Graphic Designer Essex

How to Shake a Creative Block

TWI is a PR & marketing company based in Colchester, Essex

PRs: You Are Valuable

AI training and consultancy Essex London

Level Up: Five AI-Powered Strategies for 2025

Diet Coke nostalgia marketing image

The Boom of Nostalgia Marketing

Digital Comms Agency

The ticking threat to your marketing strategy

TWI is a PR & marketing company based in Colchester, Essex

Harnessing Social Media as a Search Engine

This article by marketing agency TWI explores authenticity in social media marketing

Is TikTok the most authentic social media platform?

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33 Mayfly Way, Evolve Business Park, Colchester, Essex CO7 7WX, United Kingdom

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what3words: quaking.junction.strides

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01473 326907

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hello@twi.agency

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TWI is a PR & marketing company based in Colchester, Essex a member of the Good Business Charter
TWI is a PR & marketing company based in Colchester, Essex is a member of the Chartered Institute of Public relations (CIPR)
TWI is a PR & marketing company based in Colchester, Essex a member of the Organisation for Responsible Businesses (ORB)
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