Is Google’s March Core Algorithm Update Questioning Content Authority?
Google has updated its famously secretive search algorithm again, and not for the better, at least according to the Daily Mail.
The March 2019 Core Update has cost their online news portal Mail Online 50% of their traffic, according to Daily Mail’s Mail Online SEO director Jesus Mendez, who stated in a post to Google, “The day after the broad core algorithm update (June 3rd) we saw a massive drop in search traffic from Google (lost 50% of daily traffic).”
Daily Mail’s Mail Online site lost 43% visibility on Google search between 29th May and 5th June, according to the Sistrix Visibility Index.
However, the same source reported that The Mirror and The Sun websites each gained 54% visibility, with Metro’s site also seeing a visibility increase of 27%, as demonstrated in the image below.
Why are online newspapers fairing so differently? Getting to the bottom of this question may help us understand how Google’s latest algorithm update might affect your content and SEO strategy.
A quick look at the front page of each of these news websites, taken as screenshots at 10.47am on 11th June starts to tell its own story.
Both The Sun and The Mirror choose to cover the news of brutal murderer being released from prison, with this story leading The Mirror’s front page. The Sun also covers news of major travel disruptions due to flooding, a story which is also covered by Metro.
In contrast, Mail Online leads with stories about Lorraine Kelly and rain during a recent Spice Girls concert, with some scrolling required to reach what could be considered more serious news issues.
Looking at these different ways of structuring the layout of the same news, it could be argued that the Mail Online’s authority as a news source is undermined, certainly in comparison with the contrasting front pages of The Mirror, The Sun and Metro. Could this perceived lack of news authority have been their downfall following the March 2019 Core Update?
You are what you EAT
A major collective consensus among the SEO community is that Google’s existing EAT (Expertise, Authoritativeness, Trustworthiness) guidelines remain one of the most, if not the most, important factor in any SEO strategy.
Do you need to be worried?
In short, no. Not if your online strategy is centred around creating, posting and sharing expert, authoritative and trustworthy content.