Join Our Virtual Easter Egg Hunt
Easter is almost here, which means lots of Easter-related activities and treats over the long bank holiday weekend. However, being a digital marketing agency, we have been hunting for eggs of a different kind…
What is the point of an Easter Egg you can’t eat?
For those of you that are yet to come across one, an internet Easter egg is a feature, message or even a secret game hidden in a website by brand programmers, designers or developers. Hidden Easter eggs can create a more exciting and enjoyable user experience for those visiting a website. They are also a great way of generating word-of-mouth about your brand, and increasing site traffic. Sometimes web developers leak hints online to where the eggs might be, however, most of the time users must hunt for the eggs or simply stumble across them in order to find them.
Here are some of our favourite hidden Easter eggs…
Google is, of course, going to be very involved in the hidden Easter egg action. They have planted many Easter eggs over the years, some of which are even interactive games. For example, simply search ‘Atari Breakout’ under images and your Google result will be a functional version of the classic game. Also, if you head to Google and search ‘Google in 1998’ you will be transported to Google in 1998.) You’ll be amazed at how far Google has come over the years!
Still got an appetite? Try typing ‘Do a barrel roll’ into Google search and see what happens…
Wikipedia has kept things sweet and simple by linking an image to a bowl of eggs when you search for ‘Easter Egg’…
To discover the Easter egg, click on the little hedgehog displayed in the bottom right of the image…. We wonder how long it took the first person to spot that one!
Another simple example of a hidden Easter Egg is one that is not displayed on the site, but in the source code. Head to the Coca-Cola company website, right click and select ‘view source code’ or ‘Inspect’ and you will discover that a section of the code has been reformed into the Coca Cola logo.
To find BuzzFeed’s Easter egg you must enter the Konami code on your keyboard whilst on their homepage. After doing this, the entire contents of the page once turned into a rather strange dedication to Mark Wilkie, the Chief Technology Officer at BuzzFeed, but if you do it now, colourful snowdrops will fall down your screen… check it out!
Visit BuzzFeed.com and type in the arrows/letters: up + up + down + down + left + right + left + right + b + a.
Sky Bet’s hidden Easter egg turns out to be a handy feature, especially to those prone to a cheeky bet during work hours. Just above the social links in the top right corner of the website is a little icon. Clicking this will bring up a dummy Excel document, and therefore allowing you to quickly switch between screens when your boss walks past, giving you valuable time to bring up the important document you should be working on! (We of course never use this feature at TWI!)
Seeing as we are now in 2019, hidden Easter eggs are not only lurking on the internet but also in other forms of technology such as Amazon’s Echo voice search. Upon asking Alexa certain things, she will give you a few witty and funny comments back. For instance, if you ask Alexa, ‘what do you want to be when you grow up?’ Alexa will respond with ‘I want to be the computer from Star Trek.’ Alexa will also make movie references to certain comments, for example, ask Alexa, What’s the first rule of fight club?’ Alexa responds… ‘Don’t talk about fight club.’
Try asking Alexa if you can tell her a joke… She is very sarcastic when she wants to be!