Website project Website project Website project Website project
Collaborative and Accessible Web Project Delivers Clarity for the ICA
Services
We’re extremely grateful to TWI for their support in updating the website for the Integrated Care Academy. From initial concepts to the finished site, they were creative, patient, and incredibly supportive. Their attention to detail and willingness to listen made the whole process smooth and enjoyable, and we’re delighted with the final outcome.”
Dr Caroline Angus – Director, Integrated Care Academy
The Challenge
Content-heavy, complex to navigate, and difficult to maintain, the existing site was struggling to perform as a core marketing platform.
As an organisation with a mission statement to “Enhance quality of care, quality of life and equality as an exemplar in person-centred integrated care,” the ICA needed a digital presence that communicated that vision in a clear, engaging way.
Our approach
Therefore, our first port of call was to work closely with the ICA team to fully understand their mission, stakeholders and long-term goals. This ensured the website would authentically reflect their values while supporting practical business needs.
Putting this into practice, we simplified the site structure, reduced data overload and created clear, intuitive user journeys. Content was creatively edited and optimised to improve clarity, accessibility and SEO performance, while retaining the ICA’s authoritative voice.
Key requirements
The Integrated Care Academy required a website that could support a complex, multi-sector audience while remaining clear, accessible and easy to manage internally. Key requirements included:
- Clear articulation of who the ICA is, what it does and how it supports partners and service users
- Fully accessible design meeting WCAG 2.1 Level AA standards as a minimum
- Mobile-first design to reflect how users access public sector information
- Strong visual identity using existing brand assets, supported by high-quality imagery
- Clear calls to action to support engagement and enquiries
- Search engine optimisation to improve discoverability across the UK
- Fast, reliable performance
- An intuitive content management system enabling internal teams to update content confidently
Design & Build
Clear calls to action, streamlined navigation and improved content signposting now guide users confidently through the site, supporting engagement, enquiries and long-term growth
Accessibility Delivered by Design
As a key pillar of the project, accessibility was embedded from the outset and considered at every stage. Given the ICA’s role in supporting health, social care and community audiences, it was essential that the website could be accessed and used confidently by all. Our approach to accessibility included:
- Designing all page layouts with clear visual hierarchy, consistent spacing and strong colour contrast to support readability
- Ensuring all typography met accessibility guidelines for size, line spacing and legibility
- Structuring content using correct semantic HTML to support screen readers and assistive technologies
- Implementing fully accessible navigation that works effectively via keyboard, screen readers and touch devices
- Providing meaningful alternative text for imagery to ensure content is accessible to users with visual impairments
- Ensuring forms, buttons and calls to action were clearly labelled and easy to interact with
- Testing responsiveness across devices to guarantee a consistent experience for mobile, tablet and desktop users
By integrating accessibility into design, content and build, the final website meets WCAG 2.1 Level AA standards and reflects the ICA’s commitment to inclusion, equality and person-centred care.
The outcome
What else have we achieved for the ICA?
The ICA partnered with TWI for support in producing a social impact report that would clearly communicate their value, progress and impact to partners and stakeholders.