cropped-favicon.png

branding & identity branding & identity branding & identity branding & identity branding & identity branding & identity 

se-arrow_1

A Fresh New Look for Vine Schools Trust

A strategic rebrand to signal transformation, rebuild trust and unite 21 schools under a shared vision for growth, faith and excellence.
Vine Schools Trust had undergone a remarkable transformation. Under new leadership, the Trust had moved from a challenging historic reputation to becoming a multi‑award‑winning organisation, with every school rated Good or Outstanding by Ofsted.

However, this progress was not reflected in its existing brand. To truly signal change, the Trust required a rebrand that could represent its renewed ambition, values and direction.

Working in close partnership with colleagues and stakeholders across the Trust, we developed and rolled out a refreshed brand identity and supporting collateral designed to communicate confidence, clarity and cohesion at every touchpoint.

Services

Vine Branding
Twi Featured Vine Brand
Quotemark

Lindsay is more than a graphic designer, she is a visual storyteller who listens deeply, understands the audience, and delivers designs that create genuine engagement. Her work has strengthened our sense of identity, improved how we connect with children and families, and transformed the way we present ourselves to the world.

Emma Wigmore, CEO, Vine Schools Trust

Start your project with us
Light Arrow

A new brand for a new era

At the heart of the rebrand was Trust CEO Emma Wigmore’s vision: to drive transformation, foster excellence and rebuild the Trust’s reputation from the ground up. From a creative perspective, this required more than a visual refresh — it demanded a brand that could clearly signal change, build trust with communities and unite schools under a shared narrative of growth and achievement.

We developed a distinctive brand identity rooted in the Trust’s Church of England foundations, drawing inspiration from “I am the vine, you are the branches” (John 15:5). This concept became the creative anchor for the work, symbolising connection, resilience and flourishing potential. Through collaborative workshops and consultation, we ensured the identity reflected both the Trust’s values and its forward‑thinking ambition, balancing heritage with momentum and optimism.

Light Arrow

Website design

With a new identity established, the next step was to bring the brand to life digitally. We designed and built a new website that moved beyond a purely functional platform, using the refreshed visual language and messaging to clearly articulate what makes Vine Schools Trust different. The result is a more engaging, confident and cohesive digital experience for parents, schools and stakeholders — one that places the brand at the centre of every interaction and supports the Trust’s growing profile

By placing the new brand identity at the heart of the web design process, we delivered a refreshed digital experience for schools, parents and stakeholders interacting with the Vine Schools Trust online.

Vine Schools Trust MAT Web Design Build

A flourishing brand

The new Vine Schools Trust brand is more than just a new look; it’s a true reflection of a journey of growth, faith, and excellence and will sustain through an exciting future for Vine Schools Trust as it grows and flourishes.

Find out how we supported Vine Schools Trust to reform its vision and values, alongside their new brand.
If you’re looking to revitalise your brand and bring your community together, get in touch to find out how we can help or view more of our work.

Start your project with us
TWI is a PR & marketing company specialising in the education sector based in Colchester, Essex

What else have we achieved for Vine Schools Trust?

Twi Featured Vine Ofsted Good
Light Arrow

PR  •  Content  •  Digital

A strategic marketing and communications partnership supporting growth, engagement, and reputation across a thriving education trust.

See project