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Strategic Full-Service Delivery for Vine Schools Trust
Vine Schools Trust, a Multi Academy Trust (MAT) based in Chelmsford, oversees 21 primary schools across the East of England.
Since Emma Wigmore’s appointment as CEO in 2019, the Trust has embarked on an ambitious journey of growth and improvement.
By 2025, Vine Schools Trust stands as a multi-award-winning organisation, with Emma recognised as CEO of the Year at the MAT Excellence Awards 2024. As Vine’s strategic education marketing agency, The Write Impression (TWI) has played a pivotal role in this transformation, partnering with the Trust since 2020 to deliver a comprehensive suite of marketing, PR and communications services tailored for the education sector.
We have been working with TWI for several years now and I honestly don’t know what I’d do without them! TWI took time to really get to know our organisation, understand our people and feel our mission. Our account team work so closely with us that they feel a part of our Vine family rather than an external provider. The work of TWI has an impact on our Trust every day from building and managing our websites to calmly dealing with all crisis communication as well as sharing our good news far and wide. The team recently guided us through the process of reviewing and creating an exciting new logo, vision and values which has transformed our organisation.
Emma Wigmore, CEO, Vine Schools Trust
Reforming vision and values
At TWI, we believe that an organisation’s vision and values are the foundation for all strategic decisions and day-to-day operations. For Vine Schools Trust, we facilitated a series of strategic sessions to redefine their vision and values, ensuring they authentically reflected the Trust’s evolving identity.
Through collaborative workshops, mind-mapping, and fine-tuning, we helped distil a clear, resonant ethos: Empowering All To Flourish. This motto now underpins the Trust’s brand and is woven into everyday practice across all schools.
Supporting School Success at Every Level
- Training on website CMS and social media best practice
- Website audits, management, and ongoing quality assurance
- Media relations and positive press coverage
- Rebranding and asset development
- Crisis communications and stakeholder engagement
- Professional photography and videography
Our approach is rooted in understanding each school’s context and needs, ensuring that every campaign, website, or communication is impactful and aligned with the Trust’s overarching vision.
Full-Service Agency Support: Making It Happen
As a full-service education marketing agency, TWI provides Vine Schools Trust with a dedicated account manager supported by a team of multi-skilled in-house specialists.
We work in close partnership with the CEO and leadership team, ensuring that every aspect of marketing and communications aligns with the Trust’s strategic objectives and delivers measurable outcomes. Our agile approach means we are embedded within the Trust’s operations, ready to scale up support as required.
This holistic approach mirrors best practice in the sector, combining strategic insight with hands-on delivery to build reputation, drive engagement, and support institutional growth.
Our full-service delivery includes:
- Strategic consultancy and leadership team support
- Brand refresh, design, asset creation, and print
- Website development, management, and quality assurance
- Social media management and digital campaigns
- Award entry strategy and content
- Recruitment marketing and onboarding support for new schools
- Project management and stakeholder engagement
- PR, media relations, and crisis communications (full press office service)
- Photography and videography
Ready to Empower Your School or Trust?
With a proven track record in the education sector, TWI offers the expertise, creativity, and strategic insight needed to help Multi Academy Trusts and schools thrive.
With a proven track record in the education sector, TWI offers the expertise, creativity, and strategic insight needed to help Multi Academy Trusts and schools thrive.
Our full-service model means you benefit from integrated PR, marketing, design and digital support, all underpinned by a deep understanding of the education landscape. If you’re looking for an education marketing agency that combines strategic vision with hands-on delivery, let’s start a conversation. Whether you need to refresh your brand, boost engagement, or manage communications at scale, TWI is here to help you achieve your goals.
