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Storytelling through Design for Impactful Reporting

The Integrated Care Academy (ICA) is a pioneering initiative established to revolutionise health and social care through a collaborative, interdisciplinary approach.
As an organisation with a mission to “Enhance quality of care, quality of life and equality as an exemplar in person-centred integrated care”, the ICA wanted to showcase the scale and significance of its achievements.

With a strong body of quantitative evidence and a series of deeply compelling stories to tell, the ICA needed to add visual creativity to its narrative-driven storytelling to produce a social impact report that communicated its social impact in a clear, engaging way.

Services

Report Design Nhs
Quotemark

We’re extremely grateful to TWI for their support. From initial concepts to the finished result, they were creative, patient, and incredibly supportive. Their attention to detail and willingness to listen made the whole process smooth and enjoyable, and we’re delighted with the final outcome.”

Dr Caroline Angus – Director, Integrated Care Academy

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Social Impact Report Design

The ICA partnered with TWI for support in producing a social impact report that would clearly communicate its value, progress and impact to partners and stakeholders.

Working closely with the ICA team, Lindsay, our Head of Creative, led the design and delivery of a visually compelling impact report. Drawing on her extensive experience in design and storytelling, Lindsay transformed complex data and insights into an accessible document that brings the ICA’s work to life with clarity and purpose.

The result is a social impact report that not only highlights the very best of the Integrated Care Academy, but presents it in a way that is cohesive, credible and genuinely enjoyable to read, supporting wider engagement, advocacy and long-term impact.

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What is the true value of social impact reporting?

Social value is one of your most powerful business measures. Investors, employees, customers, and communities all want to see tangible proof of how your organisation is making a difference. Find out how we are helping organisations transform their social value story into stakeholder impact.

Report Design

What else have we achieved for the ICA?

Ica Accessible Website Design
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With a bold ambition and a diverse national audience, the ICA needed a website that could clearly articulate its purpose by simplifying complex information into an engaging digital journey.