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Transforming Visibility and Community Impact with Strategic Marketing

When TWI first partnered with Level Best Enterprises in late 2022, the Colchester-based charity was on the brink of significant change. Their move from a characterful but restrictive location to a purpose-built, fully accessible new café, art gallery and training centre in Colchester city centre signalled the start of an exciting new chapter.

However, while the physical transformation was well underway, their digital presence and brand visibility needed a complete overhaul to reflect the scale of their ambition.

TWI was brought on board to shape a bold, coherent marketing strategy that would help Level Best connect with key audiences, amplify their message, and support their long-term growth and ambitions.

Level Best Enterprises is a Colchester-based social enterprise that empowers adults with learning disabilities through skills development, vocational training, and meaningful community engagement. From a bustling Colchester city-centre café to a vibrant art gallery and shop, every aspect of Level Best is designed to showcase the talents of its trainees while fostering inclusion, confidence, and independence.

The organisation is a cornerstone of the local community, providing opportunities for people to thrive while delivering high-quality, locally rooted services.

Services

TWI is a PR & marketing company specialising working with charities and social enterprises based in Colchester, Essex
Quotemark
In our search for a marketing agency, we met with a number of firms, and I knew from the very first contact with TWI that they were the agency for us. I found them to be personable, professional, encouraging and creative from the outset.

The support they have offered us, particularly at such a crucial time for our organisation, has been invaluable. I have discovered that they will go above and beyond to support us as an organisation, and I can’t recommend them enough.

Alison Ling, Manager, Level Best Enterprises

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Objectives and challenges

Level Best’s primary challenge was a lack of visibility, both digitally and physically. Despite the quality of their services and the strength of their mission, they struggled to attract consistent footfall or generate awareness online.

Key issues included:

  • An outdated website lacking the functionality and appeal needed to reflect their mission.
  • Minimal social media reach, hindering engagement with the wider public.
  • Few online reviews, limiting the café’s appeal to new visitors.
  • Lack of local awareness despite the café’s central location.
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Our approach

TWI implemented a fully integrated marketing strategy tailored to Level Best’s goals. This included:

  • A visually engaging, user-friendly website designed to support accessibility and showcase the breadth of Level Best’s services.
  • Brand-led signage to make the new premises welcoming and unmistakable.
  • A high-impact launch event attended by local dignitaries, including then-Colchester MP Will Quince.
  • A TripAdvisor reviews campaign that dramatically increased online engagement.
  • Targeted digital advertising, amplifying awareness of the café, gallery, and wider enterprise.
  • The design and production of a Community Impact Report, demonstrating the enterprise’s progress and purpose with clarity and pride.
  • A multi-level digital roadmap that included organic SEO, social media, website content, stakeholder engagement, TripAdvisor and Google.
  • A dedicated plan for PR and evergreen content.
  • A strategic roadmap for the organisation with key measures and milestone.
Impact Report Writing. Annual Report Writing. TWI is a PR & marketing company based in Colchester, Essex - specialising in B2B marketing and communications
Looking for accessible website design? TWI is a PR & marketing company specialising in accessible mobile friendly website design based in Colchester, Essex
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Driving Growth and Building Reputation

Level Best wasn’t on TripAdvisor. Our focused campaign to encourage customer reviews delivered more than 60 new five-star ratings, helping Level Best secure the TripAdvisor Travellers’ Choice Award 2024.

Since reopening in its new home in April 2023, the Level Best café has grown from strength to strength. The café now stands as one of Colchester’s most popular community destinations, with a loyal customer base and growing public recognition.

3 of 105

ranking for ‘Cafes in Colchester’, following TripAdvisor campaign

6 of 91

ranking for ‘Quick Bites’ in Colchester, following TripAdvisor campaign

900%

increase in daily revenue, following strategic marketing and improved facilities

815%

increase in digital engagement, leading to 900+ sales of local, homemade preserves

949%

increase in organic Instagram reach

40%

increase in weekly Trainee sessions

#1

page ranking on Google for ‘Colchester café’

433,127

from one Facebook campaign, over 6 months

18 months

of shows booked in the gallery space

The outcome

Transforming a shopping list of marketing opportunities, needs, wants, and nice-to-haves into a focused, actionable strategy has been key to driving measurable growth for Level Best across every key metric.
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What else have we achieved for Level Best?

Level Best Enterprises Community Impact Report. TWI is a PR & marketing company based in Colchester, Essex - specialising in B2B marketing and communications
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Design  •  Content  •  Annual Report Writing  •  Annual Report Design  •  Stakeholder Communications

Transforming Reporting into Storytelling – A Design-Led Approach to Celebrating Impact

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Website Accessible Design
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Website design  •  Content  •  Digital
TWI worked with Level Best to design a digital experience rooted in empathy, accessibility and purpose, ensuring their website reflects both the needs of their users and the values at the heart of the organisation.
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