CASE STUDY

ESSEX BUILDING COMPANY

We have worked with this fantastic local building company to build brand recognition and drive high-value leads through the company website and social media channels. We have focused on organic optimisation of the website, regular content, video and online articles designed to inform and inspire.

Using a marketing agency was new to us, but Kate and the TWI team took the time to understand what we needed to do in the short, medium and long-term within the allocated budget. We now have a fantastic brand image and a website and social media feeds that showcase our business, engage with customers and keep us busy with enquiries throughout the year.

Marketing highlights in 12 months

Marketing Company Ipswich
John O Connell Building Solutions

What we did:

  • Branding, graphic design and print
  • Social media management across Facebook, Twitter, Instagram, Google Business, Pinterest and Houzz
  • Case studies
  • New and existing online review-based accounts monitored
  • Targeted social advertising and campaign management
  • Regular blogs and website management
  • Website SEO – benchmarking, strategy, analysis, delivery
  • Unique social media and video content creation
  • Marketing consultancy and strategy/delivery

The outcomes:

  • Significantly improved overall web traffic and user experience
  • 400% increase in news views through regular articles
  • Organic page one ranking across every search term
  • An increase of 24,900% in social media user engagement levels
  • Website bounce rate consistently below 1%
  • Web page views up 330% in 12 months
  • Time on site increase of 600% in 12 months
  • 200% month-on-month increase in local web traffic
  • High-level enquiries from Essex & Suffolk via SEO strategy
  • Project featured in glossy kitchen magazine

What we do:

  • Branding, graphic design and print
  • Social media management across Facebook, Twitter, Instagram, Google Business, Pinterest and Houzz
  • Case studies
  • New and existing online review-based accounts monitored
  • Targeted social advertising and campaign management
  • Regular blogs and website management
  • Website SEO – benchmarking, strategy, analysis, delivery
  • Unique social media and video content creation
  • Marketing consultancy and strategy/delivery

The outcomes:

  • Significantly improved overall web traffic and user experience
  • 400% increase in news views through regular articles
  • Organic page one ranking across every search term
  • Increase of 24,900% in social media user engagement levels
  • Website bounce rate consistently below 1%
  • Web page views up 330% in 12 months
  • Time on site increase of 600% in 12 months
  • 200% month-on-month increase in local web traffic

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