CASE STUDY Regional Commercial Cleaning Company
We worked with a long-established regional commercial cleaning provider to increase the organic reach of the company’s online presence, maximising their brand capital, and driving organic traffic, specifically in the company’s areas of operation.
By delivering an ongoing content and SEO project, including a website content refresh, SEO optimisation, and a series of targeted blog articles, TWI has delivered significant growth in the brand’s online performance.
More recently, we have undertaken a project with a particular focus on improving the company’s SERP (Search Engine Results Page) results, with a focus on improving Search Engine CTR (Click Through Rate) to maximise the company’s growing online presence.
OUR CAMPAIGN ACHIEVED:
We have loved having TWI working alongside us to support our marketing and PR activity over the last five years. We trust their initiative and processes in helping us to maximise our brand awareness across the East of England. TWI have always been considered an extension of the Monthind team and we continue to look forward to our partnership evolving in the future.
Lois Biggs, Marketing Manager at Monthind Clean
What we did:
- Ongoing content and SEO project
- Website content refresh and optimisation
- Existing content SEO optimisation
- Targeted blog articles
- Continued creation of optimised website content
- SERP optimisation project
What we achieved:
Over a 2-year period our client achieved:
- 4,673 additional Annual Unique Website Users +48%
- 2,140 additional Annual Organic Website Users +38%
- 2,131 additional Annual New Website Users +39%
- 2,159 increase in Annual Website Users from Google +42%
- 2,682 additional Annual Website Sessions +17%
- Bounce Rate reduced by 87%
SERP Performance Improvements in the past 6 months
- 980 additional Organic Website Clicks from Google
- 50% improvement in CTR (Click Through Rate)
- Improvement of 6.5 positions in Average Google Ranking