Sharing the love on Facebook and Twitter
With increasing vigour, social media has made successful attempts to ensure that businesses are making the most out of its services. Facebook is the worlds’ largest social media network, it’s free (technically anyway), simple to use and everyone seems to be part of it, but are you sharing enough with your audience?
A recent social media study on why Facebook Likes, Comments and Shares are so important found that 70% of consumers trust brand recommendations from friends, while only 10% trust advertising. Suggesting that if someone notices that a friend has shared how great TWI’s services are, then this person would be more enticed to use the service as it has been personally recommended and not advertised through digital or print marketing.
Want social media engagement? You have to work for it!
Undoubtedly, liking a page on Facebook is the most convenient form of interaction a person can partake in. After all, all they have to do is click a single button and then move on. What are thousands of Likes achieving for your business? It’s difficult to quantify. On the other hand, having your post shared by say just 100 followers gives you the potential to reach many thousands of people – that’s pretty powerful marketing. The Facebook algorithm update in 2018 changed everything, but we will cover that in more detail in our next series of articles.
If you can’t wait, here’s a great article from Sprout Social on how to outsmart the Facebook algorithm in 2018
Similarly, Twitter offers businesses great opportunities that are as simple as Facebook shares. Re-tweeting other users’ content, or having your content re-tweeted is a simple way of developing an initial contact, or promoting your Twitter account and thus your business. All in a simple click….
Dress it up
Remember, it’s up to you to interact with your followers and inspire them with interesting posts and offers in the same way you would dress a shop window. Engaging with your followers on a daily basis will pay noticeable dividends. If you don’t have a huge marketing budget, then sharing on Facebook and re-tweeting on Twitter is simple and fun, and managed properly it’s a non-time consuming activity that can easily spread your business profile and its content to a huge audience. Are you making the most of this great opportunity?
A few social media conversation tips:
- Don’t post loads of sales posts; think about what your customers are interested in and give them something they can engage with
- Monitor your feed; combine scheduled posts with live posts and always reply to messages or comments within a couple of hours
- Share the love; it’s important to listen, share and engage with other people and organisations
- Give something back; offers, competitions, case studies and how-to guides are loved by social audiences
- If you do get a complaint on your live feed or a bad review, take it offline. Politely ask to speak on private message and then get email or telephone details. Avoid online dialogue but show that you are taking any complaints seriously
Yes, we know we didn’t cover LinkedIn, Pinterest, YouTube, Bing, Instagram, Foursquare, Reddit, Google+ but we wanted to keep it simple! Call The Write Impression on 01473 326907 if you want to know more, or find us on Facebook and Twitter.
Kate Everett – Managing Director TWI