Social Media: When Should You Be Posting?
Do you work hard researching interesting content, composing the right messaging and finding a great picture to support your social media post, but find your engagement is still disappointing?
Don’t worry, your content may not be the problem and there could be a quick fix!
A lot of people overlook the importance of the time and the day they are posting and simply publish posts at a time that is convenient for them. It’s great that you’re taking the time to stay relevant on social media, but it’s really important that you post at the time your target audience is most likely to be online to engage with them properly.
As a rule of thumb, the best time to post is mid-week.
With all social networks, mid-week is prime posting time. On Tuesday, Wednesday and Thursday people are most engaged either with work, general browsing, or keeping up with friends and family. By Friday evening, people are generally less engaged with work-related content but will still shop and browse in their leisure time, so it’s important to stay active on weekends, continue to like, share and comment even if you are not posting out content.
We have put together a basic guide on the best time of day to post for general global engagement on the different social media platforms, but we recommend that you do your research and look into industry-specific trends. For instance, if you are in the consumer goods industry, high engagement can also occur in the evenings, especially on Instagram.
TIP: Use your social media dashboard insights or Google Analytics to see the days and times people are most engaged with your content
The best days: Tuesday, Wednesday, Thursday
The best times: Between 9am and 2pm
The worst day: Sunday
Lowest engagement: Before 7am and after 5pm
The best days: Tuesday, Wednesday, Thursday
The best times: Between 10am and 11am (during work hours)
The worst day: Sunday
Lowest engagement: Before 7am and after 5pm (during non-work hours)
The best days: Tuesday &Wednesday
Other good days: Monday, Thursday, Friday
The best times: Between 12- 1pm (during lunch hours)
The worst days: Saturday and Sunday
Lowest engagement: Before 7am and after 5pm (during non-work hours)
Best day: Wednesday
Other good days: Monday, Thursday and Saturday
The best times: 11am- 1pm (lunchtime) OR 7pm-9pm (after work) and 5pm on Saturdays
The worst day: Sunday
Lowest engagement: Most Instagrammers login via their mobile and avoid browsing during work hours.
(Data References Sprout Social and Oberlo)
Remember, there are plenty of social media management tools to help you prepare, plan and schedule great content, all on one platform at a time that is convenient to you. We recommended Buffer and Hootsuite.
Alternatively, if you could use some professional help to get you started or to bring new life to your existing social media platforms, contact TWI today on info@thewriteimpression.co.uk and we will make sure the right content is presented to your target audience at exactly the right time.
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