The battle for the best Christmas campaigns rages on…but which came out on top?
Christmas seems to be the only time of year that we actually want to watch the adverts. With brands getting more and more creative and budgets increasing every year, competition is fierce, but sometimes its not the really expensive ads the capture the nation’s attention. To celebrate this new ‘festive’ tradition, I have put together my favourite ad campaigns of this season.
At home with the Johns
I think we all have to applaud John Lewis for convincing Elton John to star in their Christmas ad this year…even if it did cost them a hefty £5 million! It was definitely a surprise and a big change from Moz the Monster last year. The ad acts as a heart- warming tribute to Elton, taking us on a journey throughout his career, and showing us that his first piano was much more than just a gift.
Lidl pokes fun at John Lewis
There was a certain reaction to the John Lewis advert that I thought is very witty and certainly captured my attention. Budget supermarket Lidl are the masterminds behind this genius social media campaign that created a genuine buzz on Twitter. The supermarket chain tweeted. ‘’Just because you don’t have £872 to spend on a piano, doesn’t mean you cant become the next Elton,’’ and tweaked the famous Elton lyrics to read ‘It’s a Lidl bit funny…’ I wonder how much they spent on this campaign in comparison to John Lewis!
Waitrose also poke fun at partner brand John Lewis…
Lidl isn’t the only brand that based an advert around making fun of the legendary John Lewis ad. Waitrose, the supermarket partner brand to John Lewis even jumped on board this year. ‘Fast Forward’ is just one of six adverts in the ‘Too Good to Wait’ series for Christmas 2018 and features a middle class family fast forwarding the John Lewis ad so they could run off to the kitchen and enjoy a dark chocolate orange stollen – purchased from Waitrose, of course. It is a light- hearted and funny advert that successfully portrays a busy, middle class mum and dad that simply had other things on their mind.
JD’s Aspirational ‘Always the leader’ campaign
High-street sportswear provider JD stepped up their game this year and feature some of the biggest influencers from music to sport in their on-trend aspirational ‘always the leader’ campaign. From Anthony Joshua to Lewis Hamilton and Anne Marie, the power of influencers is certainly evident in this ad. The whole office stopped to watch it to the end and find out who produced it, a mixture of ages and interests not just teenagers who have asked for a pair of trainers for Christmas.
The Festive Heathrow Bears
Doris and Edward, the Heathrow bears never fail to inject lots of festive cheer into the ad season. This year the two bears are getting ready for Christmas at their home in Florida, but soon realise things are not quite the same, so they catch a last-minute flight back to the UK so they can spend Christmas with their family. It’s an emotional ad that makes you feel warm inside, so it definitely wins my vote.
Google’s Home Alone remake
This Google ad sees the legendary Home Alone star Macaulay Culkin recreating famous scenes from the hit festive flick including telling the pizza delivery guy to “keep the change you filthy animal” and setting traps for the burglars. However this time around he uses the help of Google assistant to help him check his calendar, order pizza online, turn down the temperature and begin ‘Operation Kevin.’ A fantastic remake that shows just how much Google’s revolutionary technology can do.
By Becca Adlington – Account Executive at TWI
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Featured image photo credit – Google