Will hiding Instagram likes help our social centred society?
Hiding Instagram likes is a hot topic – even Piers Morgan has been getting upset about it – what’s happening?
With 1 billion monthly users and 130 million shopping taps a month, it is no surprise that Instagram is the fastest growing social platform in some parts of the world, with an estimated reach of 112.5million users in the U.S. in 2020!
Since 2018, Instagram has been in consultation about whether to hide likes from its social platform. This year, Instagram has begun trialling the change in several countries, including Brazil, Australia, and Canada, and now, the United Kingdom.
What does it mean?
Some people are a little confused as to what ‘hiding’ Instagram likes means. Previously, everyone was able to see a number beneath their posts stating how many people had ‘liked’ their photo upload. Hiding these ‘likes’ means the user will just see a list of names, with no specific numbers, so they will have to physically count every person who has liked the post.
The account holder will see the names, but followers will not be able to see this. All that followers will see is, “(Name of Instagram account) and others” in terms of who has liked the photo.
Why doesn’t Instagram like ‘likes’ anymore?
A survey by the Royal Society for Public Health found that people voted the ‘like’ button the second most toxic element of social media for contributing negatively to some individuals’ mental health. The concept of removing, or hiding, ‘likes’ on Instagram is designed to help depressurise the platform, and not make people feel as though they need to compete with other users. Instagram hopes that its users will start sharing more of “what they love”, instead of what they think other people will love, and that it will stop Instagrammers comparing other users highly liked content to their own.
How will this affect Instagram users?
Since the trial of removing ‘likes’ on Instagram has begun, there has been outrage amongst some online influencers. With a career made in promoting sponsored products online, removing ‘likes’ will make it hard for them to publicly show their visibility. Equally, companies want to see how people are engaging with these posts, or measure who is best suited to promote their products.
Some influencers have said that since the trial has begun, they have started to see their posts getting fewer likes and less engagement as well as their content appearing further down in the algorithmic feed. However, some Influencers have countered that there are other measurement tools for the platform and that authenticity is the most important factor of influencer marketing.
We think it’s a brave move by Instagram, and one that has great motivation behind it. Maybe it is time for a change and a new style of influencer marketing across all social media channels? We would love to hear your views and opinions on this topic over on our social media channels (after all, it’s all about conversations, not like hearts). Do you think hidden likes are for the best or do you enjoy seeing how many likes your favourite influencers receive on Instagram?
If you would like some advice on social media or need some guidance on your business’s marketing strategy, don’t hesitate to give our team a call on 01473 326907 or send us an email to firstname.lastname@example.org