Your Phone is Listening to You…This Donkey Sanctuary Proves It
This story starts the way all good stories start, with two full-grown adults repeatedly saying “Donkey Sanctuary” into their mobile phones.
There was a method to the madness. My girlfriend and I would talk about going to Marrakesh. Suddenly we start seeing sponsored posts for Visit Morocco. We talk about getting a cat. We start seeing sponsored posts for Colchester Cat Rescue. We, or I, talk about going on a diet. We, I, start seeing adverts for fast food.
There is only one possibility, our phones are listening to us.
So, we thought we’d put it to the test. We decided to talk about the most random thing we could think of, something that seemed the most unlikely product or service to be using smart social media advertising and prove, once and for all, that this was no coincidence.
We picked donkey sanctuaries. And we started saying “Donkey Sanctuary” clearly into our phones three or four times every day. But the question remained. If we talk about donkey sanctuaries will we start seeing sponsored posts for donkey sanctuaries? The answer was no. At least for a long time.
Eighteen Months Later…
Then, one day when we least expected it, something magical happened.
Safe Haven for Donkeys made all our dreams come true…and confirmed our worst suspicions. Our phones are definitely listening to us and using what we say to deliver targeted adverts into our news feeds.
However, as scary as this may be on a human level, it is an unmissable opportunity to market your business.
You are THREE TIMES more likely to attract a new customer through social media advertising
If you are selling anything and not using smart social marketing to reach new customers, you are very likely putting your business at a disadvantage. And the stats back it up, at least according to a 2018 survey conducted social media software platform Sprout Social;
- 37% of consumers find purchase inspiration through social networks – the biggest source of inspiration for customer purchases
- Social advertising in the US alone is expected to reach over $18 billion in 2019
- Social media is the most relevant ad channel for 50% of Gen Zers
- Non-customers are three times more likely to visit a retailer from social media ads than existing customers
Not every story has a happy ending
Alas, after 18 months hard graft, and saying “Donkey Sanctuary” to an inanimate object over 500 times, some light internet research delivered some tough news to take.
We found the following article and had to question whether this was the right donkey sanctuary to be donating to. Click here to read.
Talk to us about using social media marketing for your business. Call us on 01473 326 907 or email us at firstname.lastname@example.org.
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