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Bringing Provide Community’s Impact To Life Through Annual Report Writing And Design
Provide Community is a leading employee-owned social enterprise group delivering health and social care services across NHS and community settings.
Guided by its mission to Transform Lives and its values of care, innovation and compassion, Provide Community creates impact across an extensive and diverse range of services, partnerships and communities. The organisation needed a Community Impact Report that could bring this work together clearly, celebrate the people behind its achievements and communicate the scale of its contribution to stakeholders.
Provide approached TWI for support in the planning, writing, design and delivery of a high-quality Community Impact Report that could become one of the organisation’s most valuable communications assets.
Creating A Clear Picture Of A Complex Organisation
Provide Community’s impact reaches across healthcare delivery, community services, digital innovation, charitable giving, employee ownership, environmental action and workforce development.
The challenge was to bring this broad and detailed story together within one coherent publication.
The report needed to communicate the scale of Provide Community’s work while remaining clear, engaging and accessible to a wide audience. This included employees, patients, partners, commissioners, community organisations and wider stakeholders.
Our role was to help Provide Community identify its strongest evidence, shape a clear narrative and present its achievements in a way that reflected the organisation’s values, ambition and personality.
An Impact Report Structured Around Community Values
TWI worked closely with the Provide Community team to plan and structure a 36-page Community Impact Report.
The content was organised around the values and themes that sit at the heart of the organisation:
- Care
- Innovation
- Compassion
- Environment
- Proudly Employee Owned
- Awards And Recognition
This gave the report a strong and intuitive structure, helping readers understand both what Provide Community had achieved and the principles driving its work.
“Having led numerous organisations over many decades and worked with many, many PR and marketing agencies I can say unequivocally that TWI are the best by a country mile.
“They are proactive, understanding and incredibly professional to work with. Highly recommended – working with them is an absolute no brainer.”
Mark Heasman, Group Chief Executive Officer, Provide Community
An Annual Report To Make Every Story Count
The scale of Provide Community’s work meant there was a wealth of information to gather, assess and shape.
TWI developed a detailed content plan covering services, projects, innovations, partnerships, colleague experiences, patient feedback, community initiatives and organisational achievements.
We transformed this detailed material into clear, concise and engaging report content, balancing strategic information with human stories, evidence and testimonials.
Each section helped readers understand the practical difference Provide Community makes to patients, colleagues, partners and communities.
A Practical Stakeholder Communications Asset
The report gave Provide Community a clear and compelling way to communicate the full breadth of its work.
It brought together stories, evidence and achievements that could otherwise have remained spread across teams, services and communications channels.
The finished document became far more than a record of the year. It provided a valuable resource for meetings, stakeholder conversations and wider organisational communications.
Provide Community Group Chief Executive Officer Mark Heasman was so pleased with the finished report that he took a copy with him to every meeting, using it as the clearest and most effective way to demonstrate the organisation’s impact.
This is exactly what strong annual report design and writing should achieve: a credible, engaging and useful asset that helps an organisation communicate its value with confidence.
Purposeful Design to Maximise Community Impact
The report design needed to reflect Provide Community’s energy, professionalism and people-focused culture.
By creating a fully bespoke visual approach, delivered a publication that was easy to navigate while giving each section its own distinctive identity.
The final result was a Community Impact Report that combined the credibility of a professional corporate publication with the warmth and personality of a values-led organisation.
Impact and reception
Provide Community’s 2023–24 Community Impact Report successfully brought together the scale, diversity and human impact of the organisation’s work.
It enabled Provide Community to:
- Communicate its achievements clearly to stakeholders
- Demonstrate the value created across its services and communities
- Celebrate the contribution of colleagues, partners and volunteers
- Showcase innovation across healthcare and digital services
- Strengthen its wider marketing and communications activity
- Provide leaders with a powerful tool for stakeholder engagement
The report also created a strong foundation of stories, evidence and proof points that could support wider communications, award entries, tenders and organisational messaging.
Start Your Annual Report Project With TWI
Are you looking to move beyond your next annual report, social impact report or community impact report? Our annual report writing and design services bring together strategy, content and creative expertise to help you communicate your achievements clearly and make your evidence work harder.
